Apple's smart home device, featuring AI and FaceTime, could enter the market by March, Bloomberg reported, and could compete with Google and Amazon.

Apple is gearing up to announce a new smart home hub, according to Bloomberg's Mark Gurman. As early as March 2025, the iPhone maker could release a

Seattle-area smart-home device maker Wyze Labs and Amazon-owned Ring, among others, could be set to face new competition in the home security camera market from Apple.

Apple might be pushing further into the world of smart home gadgets. According to reliable analyst Ming-Chi Kuo in a Medium post, "Apple is making its first foray into the smart home IP camera market.

Apple has considered building its own line of smart home accessories, reports Bloomberg's Mark Gurman. Apple could manufacture smart home

If Kuo’s analysis is correct, Apple is targeting an ambitious goal of selling tens of millions of cameras globally a year. According to Kuo, the upcoming smart home camera will be integrated with Siri and Apple Intelligence,

This description sounds a lot like the Google Home Hub, which came out in 2018, or the Echo Show, which is already up to its eighth iteration. If Apple wants to be a serious competitor in this smart home space,

Given Apple’s habit of minimizing the number of products it makes, if the report is accurate the company must feel there’s good reason to enter a crowded product category, and I think an Apple camera will likely differentiate itself in two ways: privacy,

Gurman describes the device as a square iPad with a 6-inch screen, “about the size of two iPhones side by side, with a thick edge around the display.” He says it has a camera at the top front, a rechargeable built-in battery,