Sanath Nanayakkare The Island recently had an interview with Mahen Gunarathna, the Chief Marketing Officer (CMO) at Union ...

Bojangles Inc., the quick-service chicken and biscuits restaurant brand, is continuing to expand its catering options, now offering first-party individual catering at many of its locations, a ...

Piccolino has undergone an extensive overhaul in recent weeks to give it a brand new look 'inspired by the chic restaurants ...

In October, the Anchal Project launched its latest line: a series of children's clothes and nursery accessories. It is a move ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

NPCI’s new positioning highlights its belief that digital financial transactions are key drivers of individual and national progress, empowering millions to move forward, one transaction at a time ...

Sustainability in human resources forms a core pillar of AEON Vietnam’s sustainable development strategy, shaping the brand ...

EXCLUSIVE: Prince Harry and Meghan Markle's global Sussex brand felt "confusing" to the public for one key reason, says ...

Using the modern-day marketplace offering lots of opportunities, one has to differentiate him or herself. Among the more ...

Finding this balance between efficiency and empathy, automation and personalization, is crucial to developing successful marketing strategies in this GenAI era. Marketers can start by implementing ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.