Our identity may seem static. However, you can modify your identity to one that is more fulfilling. This is not an easy task.

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

For example, if you’re looking to move to a new hospital, your brand will help employers understand where ... It’s one thing to think about something, but to create a space about yourself may make it ...

With a stellar LinkedIn About, you’ll impress those who visit your profile, and you'll be one step closer to expanding your ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible ...

So, you studied jewelry design and now you’re looking to start a business in this field. Or maybe you’re just passionate ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

The best way to achieve financial security isn't by cutting out every vada pav or limiting yourself to home-cooked meals; ...

Samsung might be looking to expand its mobile lineup beyond the Galaxy brand. New branding could ... Look at hotels, for example: Waldorf Astoria and DoubleTree may both be Hilton brands, but ...

Central to this initiative is a colourful one-minute film that introduces the brand's slogan, "Surprise yourself." This slogan encapsulates the diverse and memorable experiences that Hotel Group ...