What Lisa Marie Presley Can Teach Brands About Legacy
Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...
19 Expert Tips For Marketing A Company’s Internal Culture Externally
A strong cultural brand not only attracts talent who share a company's core values and are likely to thrive within it, but ...
What’s in a Name? Learn the Art of Brand Naming
Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...
BMW set a record for brand sentiment by tapping into British film-making - here’s how
Winning The Drum Awards for Content in the Editorial Partnership category was Media.Monks and client BMW UK. Here is the ...
News1d
How to Customize Templates to Match Your Brand or Style
Learn how to customize templates to match your brand’s style, creating a unique and engaging online presence that resonates ...
Opinion
Janie Slaven: GUEST COLUMN: Iconic ad theme also divides us
Fifty years ago, Burger King introduced a new concept to American consumers: "Have it your way." What started as an advertising campaign to differentiate Burger King from competitors, mainly ...