I think Chester Zoo's taken the right direction with its new logo and brand identity, which are cleaner and more grown up but still have a lot of personality. Chester Zoo's shift in focus to ...

Going head-to-head with your competitors is a brand positioning tactic that you can use to highlight your brand’s specific ...

Leading luxury hospitality icon Marina Bay Sands has unveiled a new brand vision and campaign as it marks a significant milestone in its US$1.75 billion reinvestment programme, with the completion of ...

All six PWHL teams will hit the ice in freshly designed Bauer jerseys when the pro hockey league's second season kicks off ...

To register a domain with Shopify: Log into your Shopify admin and go to Settings > Domains. Click “Buy new domain” and enter ...

2015 was the last time we had two Best of Show Awards, with Johnson Banks’ striking campaign for UNICEF UK taking the top ...

It also added that the decision “supports the ongoing transition from MKR to SKY and establishes Sky as the core brand.” Four months after its initial rebranding, Coinspeaker reported that MakerDAO is ...

In today’s rapidly evolving digital landscape, protecting brand identity has become more critical than ever. With the rise of ...

Small business owners should consider securing a federal trademark registration as a means of safeguarding their business identity and distinguishing ... a company to establish exclusive rights to its ...

LVMH Luxury Ventures has acquired a minority stake in Swedish label Our Legacy. The investment will support the brand’s ...

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.