Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

Scott Anthony, deputy head of research at the U.K. Science Museum Group, discusses 'The Story of British Propaganda Film,' which examines everything from overt propaganda in the U.K. tied to WWII to ...

Pizza Hut’s Book It! literacy program, founded in 1984, has reached more than 70 million students — and counts the radio host ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

Giveaway competitions on Facebook can be tempting, luring you in with the possibility of a freebie, but be aware that these ...

A BOOK chronicling the unprecedented number of killers recruited by the Kinahan Cartel to strike their rival Hutch gang is set to hit shelves. Irish Sun Crime Editor Stephen Breen and News and ...

Matthew Egorov’s image-first publication, ‘The Book,’ challenges the status quo in fashion publishing by prioritizing ...

Next, one of the most significant opportunities for impactful brand visibility within the search ... As seen in this example, FAQs should be easy to navigate, fast to access data, and enable ...

Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

Now they’ve published a book, The Brand Power Manifesto, to highlight how branding can empower other female entrepreneurs. And they’ve revealed that when they first shared their work as young ...

Polygon talked to Miller about picking up the mantle of a beloved property, the lengths he went to be true to Burton’s vision for the universe, and what it meant to write a book that felt ...