Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

EXCLUSIVE: Prince Harry and Meghan Markle's global Sussex brand felt "confusing" to the public for one key reason, says ...

In October, the Anchal Project launched its latest line: a series of children's clothes and nursery accessories. It is a move ...

Sanath Nanayakkare The Island recently had an interview with Mahen Gunarathna, the Chief Marketing Officer (CMO) at Union ...

If you’re using the same systems as everyone else, and it’s the same sites, or there’s a low cost to entry, your links are ...

NPCI’s new positioning highlights its belief that digital financial transactions are key drivers of individual and national progress, empowering millions to move forward, one transaction at a time ...

If you’re on the lookout for the latest in cryptocurrency mining technology, ASICKey has just raised the bar with the launch ...

The brand positioning marks a significant shift from e&’s origins as a telecommunications provider to its status today as a tech-driven group offering services across connectivity, fintech, ...

Nintendo has added a wave of early discounts to its site - including money off Switch Lite and Switch OLED console bundles ...

Nedbank IMC Conference levels up to showcase how gamified experiences can establish deeper consumer connections ...

Franchise Group Inc., the bankrupt brand manager backed by B. Riley Financial Inc., paid insiders $5.75 million in retention ...