Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Netflix's docuseries This Is the Zodiac Speaking provides new insights into the unresolved case of infamous Zodiac Killer.

Jaguar managing director Rawdon Glover has revealed taking new cars off sale for more than a year was a ‘strategic decision, ...

As 'Gladiator II' is inching closer to its release, there seems to be confusion about what exactly this movie is aiming to be ...

“The Proxis was a perfect passenger for our flight,” Sent Into Space’s Head of Projects, D., Chris Rose said. “Incredibly ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

For some time Netflix has been losing subscribers and falling out of favour thanks to competitors like Disney+ and Prime ...

Simplifying the brand representation, lettermarks are clean and straightforward, allowing a company to present a concise ...

Commercial vehicle conversions specialist CPD has refreshed its branding and boosted its management team following strong ...

In the vast ocean of branding and marketing strategies, there emerges a deceptively simple contender that has stood the test ...

IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’, ...