Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on ...

Major League Baseball on Friday announced a new multiyear international partnership with European workwear leader STRAUSS ...

During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball ...

The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond ...

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters ...

Helmet logos are just the latest bit of expanded advertising on MLB uniforms, which started with jersey patches like the ...

Major League Baseball teams will have advertising on their helmets during the postseason. MLB announced Friday it reached a ...

Decades ago, Nike created a TV commercial for Air Jordans in which Mars Blackmon, a fictional character portrayed by Spike Lee, exclaimed "It's gotta be the shoes" when referring to NBA superstar ...

I magine a stadium packed with fans in tie-dyed T-shirts, many of them flashing the peace sign, smiles plastered on their faces, swaying to the music of the Grateful Dead. The serene vibes are ...

This image provided by Major League Baseball shows Strauss branded ... Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007. The NBA started selling ...