Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Umbrella branding is a commonly used approach in portfolio management, where the parent brand name is used across a range of products. In such cases, there is an assumption that a halo effect will ...

With multiple layers of construction and thoughtful details, these jackets help keep you dry whether you’re traveling or just ...

A good example is U.K.-based Octopus Energy ... Make life easier for other people German meal kit provider HelloFresh has built its brand on taking the pain out of mealtimes.

Crypto unicorn CoinSwitch unveiled an umbrella brand, PeepalCo, on December 12 (Tuesday) to house all its business verticals amid an ongoing transition to wealthtech. The crypto unicorn is looking ...

Buick is considered an American company through-and-through, but is that actually the case? Who owns the storied company and ...

Hand tools are affordable and convenient, but DeWalt's power tool take on classic hand tools will save you time by speeding ...

Trulieve Cannabis Corp. inks first cannabis sponsorship with professional pickleball leagues. Deal includes sponsorship of ...

We’re officially in a time where late 1990s Jeep Grand Cherokees cost over $12,000. This low-mileage example is at least ...

One of the most famous MSCHF projects is 2022's 'Key4All', which saw the group sell 1,000 keys, all of which unlocked the ...

She started exploring a branding path by strengthening ... Take their ultra-light carbon fiber umbrellas as an example: creating a foldable umbrella that is wind-resistant and durable is challenging.