If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

This will make your brand more adaptable as you grow. (When focusing on individual product branding, you can incorporate both features and benefits to highlight their specific value.) When your new ...

Since Meghan Markle and Prince Harry sprinted Stateside from the royal shackles, good luck has been as rare-sighted as their ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together ...

EXCLUSIVE: Prince Harry and Meghan Markle's global Sussex brand felt "confusing" to the public for one key reason, says ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...

RUSSELL Brand went on a bizarre rant about voting for God — as it emerged he could be charged for alleged sex offences. The ...

The lyrics to the decades-old Kit Kat jingle would suggest that each wafer segment is known as a “piece.” But strictly ...

Brand Image. Polaris's strong market image is one of its most ... The required return rate is personal, based on individual ...