In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

We all face competition from time to time, be it in academics, at work, in business or in sports. We compete for opportunities, resources, jobs, good people, power and influence, among other things.

Shift to brand authenticity. Consumers are moving from ideology-driven brands to authentic ones and prioritizing real values ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

Leading law firms are harnessing emotional branding to stand out in a competitive market. A report reveals a new trend among ...

When patents for name brand medicines expire, the price of that medicine drops significantly as generic versions enter the market, but that process can take a while.

Unlike store-brand ketchup, though, generic finasteride works just as well ... loss treatments for the most efficacy. Minoxidil, for example, is worth a try. Move fast. The longer you wait ...

Yeti's new food storage line can be used daily at home, but it's also explicitly designed to play nicely with other Yeti ...

When cleaning your drip filter coffee maker with vinegar, do not ever immerse the main housing unit in water or other liquids ...