Apple is a company that has mastered the art of marketing like no other. Its campaigns have transformed products into ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Ratan Tata, the iconic Indian business tycoon and branding genius, passed away at 86. His legacy offers lessons in marketing, innovation, and social responsibility.

Discover the fascinating histories behind some of the world’s most famous style brands – Dr. Martens boots, sports brand Nike ...

As an investor, I especially appreciate companies with strong brand recognition. Brand strength helps businesses consistently grow over time ...

Jenn covers retail, customer loyalty and behavior, CX and CRM. Brand-celebrity partnerships ... Cracker Barrel partners with her. “A global icon like Dolly Parton, well, she has this innate ...

Questions can be asked in natural language as in an e-mail or a live conversation. Where possible, the Paytronix Assistant will provide responses that pull directly from the rich data of a brand’s ...

An icon in the shape of a lightning bolt ... Honor, a China-based phone brand, released its Magic V3, the thinnest and lightest foldable phone on the market. Here's why I bought it, despite ...

Jollibee, the Philippines-based chicken restaurant brand, has introduced its first loyalty rewards program ... Related: Jollibee: From Filipino fast-food icon to rising star in the U.S ...

A's classic sandwich were similar, but the cheaper version from McDonald's came out on top.

The move is part of new CEO Brian Niccol’s strategy to reposition Starbucks as a premium brand while also reducing ... The company in September offered extra loyalty points on Tuesdays and ...

Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards ... her alternative energy drink brand and how she is building the brand through tokenized community.