However, this transition also highlighted the need for a balanced approach, combining targeted advertising with compelling ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost ...

Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

We've all seen a lot of political ads lately. But in battleground states, it's a tsunami. Jack Levis is an independent voter ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

After 30 years, John and Bert Jacobs are finally embracing commercials, including an alien story for the holidays.

The presidential race saw the highest price tag at over $3 billion, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

Allstate (ALL – Research Report), the Financial sector company, was revisited by a Wall Street analyst today. Analyst Bob Huang from ...