In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?

Microsoft gaming head Phil Spencer has made no secret of his interest in an Xbox handheld to compete with the best handheld gaming PCs, such as the Steam Deck OLED and Asus ROG Ally X. But in an interview with Bloomberg, Spencer made it clear that the ...