New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · A re-engineered and unboxed five-point star logo blends the legacy of the classic Army mark with modern functionality to reflect the Army’s limitless possibilities.
Portal to standardize Army branding - The United States Army
WEBMay 20, 2010 · The U.S. Army Brand Portal will provide in one place Army brand elements such as Army logos, camouflage backgrounds, color palettes, typography, and released Army photography. The site will...
YEAR IN REVIEW: Army rebrand, new initiatives clear path for …
WEBDec 6, 2023 · The brand’s new look and feel consists of a re-engineered five-point star logo coupled with the return of the popular tagline, which was initially used from 1980-2001.
US Army Star Logo: The Iconic Emblem of American Military Might
WEBJul 20, 2023 · The US Army star logo is a symbol of courage and strength that represents the military might of America. Adopted officially in 1974, it features a five-pointed star with a circular border inscribed with “United States Army” at its center.
In with the old, the Army rebrands with a familiar slogan
WEBMar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...
Siegel+Gale creates "authentic" branding for US Army - Dezeen
WEBApr 6, 2023 · Siegel+Gale refreshed the US Army's logo and branding. The logo removes the yellow star, which formed part of the precious logo, from the box that previously enclosed it and places the...
New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · A re-engineered five-point star logo blends the legacy of the classic Army mark with modern functionality to reflect the Army’s limitless possibilities.
U.S. Army logo rebranded for first time in two decades
WEBMar 30, 2023 · U.S. Army logo rebranded for first time in two decades. Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans.
Here's How the Current Army Logo Came To Be - VeteranLife
WEBSince January 2001, the Army logo has been a five-pointed star in a box-like border with another rectangle-esque box-like figure underneath it spelling “U.S.Army,” thanks to advertising agency Leo Burnett Worldwide.
WEBThe U.S. Army star logo is the main brand identifier for the U.S. Army, and the Army Enterprise Marketing Office (AEMO) manages its use. AEMO has published guidelines on Army branding and...
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